Persuasion is defined as the process of changing or reinforcing a person’s attitudes, beliefs, or behaviour in management literature. It is a type of social influence and a process of inducing a change in ideas, beliefs and attitudes of other persons or groups about some issue in a predetermined direction. Persuasion is done using logic, reasoning…
Social influence is defined as the variation in an individual’s feelings, thoughts, attitudes, or behaviours that results from interaction with other persons or groups. It includes the impact of social media influences, politicians, celebrities, religion, community, and society at large. Social influence is an essential determinant of attitudes and behaviour. Influence on attitude Social influence…
Attitude, i.e. the predisposition to react favourably or unfavourably towards the attitude object, manifests itself through thoughts and Behaviour. In the previous articles, we learned about attitude. In this article, we shall understand its impact on thought and behaviour. Relation between Attitude and Thoughts: Thought refers to a host of ‘conscious’ mental activities that are…
Attitude is the predisposition of a person to act towards a stimulus. We have already discussed various characteristics, dimensions and types of attitudes in the previous article. In this article, we shall understand types of attitudes, including Moral and Political attitudes, which are important from the perspective of the UPSC Civil Services syllabus. Moral Attitude:…
Attitude Notes Attitude notes play a pivotal role in preparing for competitive exams, offering insights into the psychological aspects that influence human behavior and interaction. These notes cover theories of attitude formation, change, and the impact on personal and professional life, essential for understanding ethics and interpersonal skills in various contexts, including civil services. Attitude…