Topic: GS2 – government initiatives
- Prime Minister Shri Narendra Modi acknowledges the momentum of the Vocal For Local movement in India.
- He shared an inspirational video promoting local products.
- PM Modi encourages citizens to share selfies with indigenous products.
Why Vocal For Local movement?
- Boosting the local economy: It encourages the purchase of local products, which in turn stimulates the local economy and generates employment opportunities.
- Strengthening self-reliance: The movement aligns with the goal of making India self-reliant (Atmanirbhar Bharat) by reducing dependence on imported goods.
- Fostering entrepreneurship: It provides a platform for small and local businesses to thrive, promoting entrepreneurship and innovation.
- Preserving traditional craftsmanship: Vocal For Local aims to preserve traditional art and craftsmanship by promoting indigenous products.
- Reducing carbon footprint: Supporting local products can help reduce the environmental impact associated with long-distance transportation of goods.
- Promoting cultural diversity: It encourages the diversity of local cultures and traditions, as local products often reflect regional heritage.
- National pride and identity: The movement instills a sense of pride in Indian products and helps build a strong national identity.
- Resilience in times of crisis: Relying on local products and businesses enhances a nation’s resilience during crises, such as the COVID-19 pandemic.
- Sustainable and responsible consumption: The movement promotes responsible consumption and supports sustainable practices.
Question: Discuss the significance of the ‘Vocal For Local’ movement in promoting economic self-reliance and sustainable development in India.