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PRESS INFORMATION BUREAU

7-November -2023

1. Vocal For Local movement is getting great momentum across the country: PM

Topic: GS2 – government initiatives

Context:

  • Prime Minister Shri Narendra Modi acknowledges the momentum of the Vocal For Local movement in India.
  • He shared an inspirational video promoting local products.
  • PM Modi encourages citizens to share selfies with indigenous products.

Why Vocal For Local movement?

  • Boosting the local economy: It encourages the purchase of local products, which in turn stimulates the local economy and generates employment opportunities.
  • Strengthening self-reliance: The movement aligns with the goal of making India self-reliant (Atmanirbhar Bharat) by reducing dependence on imported goods.
  • Fostering entrepreneurship: It provides a platform for small and local businesses to thrive, promoting entrepreneurship and innovation.
  • Preserving traditional craftsmanship: Vocal For Local aims to preserve traditional art and craftsmanship by promoting indigenous products.
  • Reducing carbon footprint: Supporting local products can help reduce the environmental impact associated with long-distance transportation of goods.
  • Promoting cultural diversity: It encourages the diversity of local cultures and traditions, as local products often reflect regional heritage.
  • National pride and identity: The movement instills a sense of pride in Indian products and helps build a strong national identity.
  • Resilience in times of crisis: Relying on local products and businesses enhances a nation’s resilience during crises, such as the COVID-19 pandemic.
  • Sustainable and responsible consumption: The movement promotes responsible consumption and supports sustainable practices.

Question:  Discuss the significance of the ‘Vocal For Local’ movement in promoting economic self-reliance and sustainable development in India.

Source: https://pib.gov.in/PressReleseDetail.aspx?PRID=1975111

2. APEDA inks MoU with Lulu Hypermarket for export promotion of Indian agri-products

Topic: GS3 – Government organisations

Context:

  • The Agricultural and Processed Food Products Export Development Authority (APEDA) has signed an MoU with Lulu Hypermarket LLC to boost exports of agricultural products to Gulf Cooperation Countries (GCCs).
  • The MoU aims to promote Brand India globally and was signed at the World India Food (WIF) 2023 in New Delhi.
  • APEDA will promote Indian agricultural products, including millets, across the GCC region, leveraging Lulu Group’s extensive presence.

Agricultural and Processed Food Products Export Development Authority (APEDA):

  • It operates under the Ministry of Commerce.
  • APEDA’s primary objective is to promote the export of agricultural and processed food products from India to international markets.
  • The authority works to ensure the quality and safety of these products, facilitating their compliance with international standards.
  • APEDA plays a crucial role in promoting and developing the export potential of various agricultural and food products, including fruits, vegetables, meat, dairy products, spices, and more.
  • It engages in market research, product development, and capacity building to enhance the competitiveness of Indian agricultural exports.
  • APEDA also fosters partnerships and collaborations with organizations and retailers, both domestically and internationally, to promote Indian agricultural products on the global stage.

Source: https://pib.gov.in/PressReleseDetail.aspx?PRID=1975063

 

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